To build a sustainable, competitive and holistic club which achieves success on the pitch whilst meeting the aspirations and needs of our local community.
To achieve sustainable football league status.
To operate as a fully integrated community football club generating a sense of pride and belonging for the local community, for our supporters, for everyone who works at the Club and for all other stakeholders.
To build a seamless continuum of football and education for men and women, girls and boys, from youth and junior, disability, community through to our elite teams.
To deliver measurable outcomes and benefits to the local community, tangibly demonstrating the real value that the Club brings throughout Solihull and its diverse communities.
Passion and enthusiasm for our Club.
An ownership ethos and sense of responsibility which underpins everything.
Individuals who are committed, loyal, trustworthy, humble as well as ambitious, aspirational and courageous.
A one-team culture based on respect, common cause understanding and support.
A collective mindset which recognises how fortunate we are to be part of such a wonderful club which drives our stewardship for the next generation.